BLOOD DUSTER: AND THE ALBUM THEY DON'T WANT YOU TO HEAR
Melbourne's BLOOD DUSTER have never been a band to pander to public opinion.
Actually, do people go to the record store to buy their BLOOD DUSTER music anymore? No, everyone just rips it off from the internet.
They thought about all the usual channels: iTunes, Facebook, the Radiohead type 'pay what you want' kinda thing, limited vinyl - and it just gave them a headache. It's just fucking rock 'n' roll and these kinds of decisions just suck all the fun out of it. They turned that question towards themselves and it led them to ask why they make music in the first place?
Their answer was one given by self indulgent bands since the dawn of rock and roll - that they make music for themselves. There is one difference here, which is that by looking at their eclectic back catalogue you tend to believe them!
The typical process of making, marketing and selling a record simply does not work in the digital age, and with downloads both legal and illegal becoming the norm, there really is no way for a band to recoup the costs of selling that record to their fans. So why bother? Sure, the guys have never been in it for the money and in fact loathe the whole marketing and sales process, but to put all that effort into an album only to have people take it for free is a bit of a depressing situation to be in.
SO, the band have decided the best way to do things is to sort of do both. Taking the DIY punk ethos one step further, they have created their own ethos called, Do It Yourself, For Yourself or DIYFY, and will release their brand new album on limited edition vinyl but it's pretty much unplayable. You can buy the record but it will have the album's title KVLT scratched into the grooves rendering it useless.
The band have even taken the extreme step of destroying the masters so there is no chance of it ever mysteriously turning up on the net, no super fan ever getting that one copy. Nothing. The album literally no longer exists.
They will release a 5 song download through all the usual channels to promote the release and will be playing songs from it when they play at Bastard Fest next month but that's it. The band have heard the LP, enjoyed making it and are now keeping that enjoyment for themselves because that, after all, is exactly who they write for!
Both the Full Length LP 'KVLT' and the supporting 5 track download EP 'SVCK' will be released on 1/11/12Catch BLOOD DUSTER playing songs from KVLT live this month when they play the Bastard Fest tour nationally.
See Jason creating/destroying the Kvlt albums HERE